Marketing Drives Leads, Not Customers
The outcome of the conversation between the caller and service advisor drives customers.
You are spending marketing dollars to make your phone ring, but:
We all want our customers to use our online booking tools, but the phone is still the #1 money-maker for your business.
Potential customers in the automotive repair industry may generally begin their search for a repair center by searching for "auto repair near me" online, but then revert to a phone conversation because customers in this industry are not just “shoppers" but are at the time of the search experiencing either planned or unplanned service needs.
Our research indicates that over 60% of searches result in a call to a customer's local repair facility, and that the customer will book an appointment with the facility that best addresses the customer's concerns, nurtures the customer's trust, provides assurances, and accommodates the customer in a timely fashion.
Are you spending time, resources, and money listening to phone calls?
Do you have the tools to hold your service advisor, manager, or coach accountable for driving results?
Do you have a phone procedure structured to book appointments with customers who show up and spend money?
How would it impact your business if you could proactively predict your team's ability to follow a procedure and proactively respond when the outcome of a call was unfavorable?
The industry's first patent pending platform that analyzes every aspect of a conversation including who took the call, whether an appointment was scheduled, if the customer arrived, and tracking resulting revenue.
GuestX empowers you to proactively respond when the call outcome is unfavorable and further pinpoints areas of opportunity for continuing improvement.
If not, why?
Sarah Joseph
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John Smith
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Anna Steven
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Daniel Roberts
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